Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Loyalty is an essential aspect of any successful relationship. Whether it be a romantic relationship or a friendship, loyalty in a relationship forms the foundation of trust and mutual respect. A ...

Loyalty programs are everywhere, from coffee shops and local businesses to the major airline frequent flyer and hotel programs. In all, 89% of U.S. consumers were enrolled in at least one loyalty ...