It puts a big decision directly in cruisers’ hands.

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Royal Caribbean Group is shaking up cruise rewards by expanding how travelers can use their loyalty points — no matter which ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Air Transat has announced plans to start a new loyalty program with Desjardins Group and Visa.

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The long-standing model of mutual benefit is rapidly disappearing ...

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty. ITC Hotels has overhauled ...