Amazon MX Player head Karan Bedi agrees that the real challenge remains to keep the audience hooked onto your content, irrespective of the time needed. He adds that the real shift is from TV to ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as well as audience on Amazon MX Player.

MX Player has launched a new premium ad-free service called MX Gold with a pay later option. Users can now watch ad-free shows and movies on the platform whenever they want and pay for them later ...

In a power move that signals its serious play for India's streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new ...