Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Just spoke at AMA Chicago BrandSmart about a favorite topic, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...