How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...
Marketing Week5d
The 10 reasons Marks & Spencer is the Brand of the Year
If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...
Tomorrow Sells A-COLD-WALL* Just Nine Months After Buying the Brand
Ross, who launched A-COLD-WALL* in 2015, exited the company at the time of Tomorrow’s acquisition. He later launched a new ...
Defying The Rulebook: How Wicked Is Soaring Beyond Traditional Marketing
More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...
Fast Company4d
Codify the shapers of modern marketing
We’ve seen Loewe stretch the fantasy world of fashion photography with David Sims and ... way of being that can inspire the ...
Fashionista on MSN2d
How 2024's Global Tours Became Fashion's Best Marketing Tool
Taylor Swift's Eras Tour generated major buzz for Versace, while Sabrina Carpenter's "Short n' Sweet" Tour boosted Victoria's ...
Fashionista on MSN13d
How Fashion and Beauty Brands Are Pivoting Their Marketing Strategies During Election Week
As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...
Marketing Week9d
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.