Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, ...