Fast food chains have spent the last few years competing around value as economic pressures continue to stoke uncertainty and uneasiness in consumers. But as lowered prices cut into already tight ...

After decades of building marketing functions from the ground up, one lesson is clear: Tools don’t transform organizations.

Weekly visits to the grocery store are up, and those shoppers are headed to specialty, fresh format, and value grocery chains, according to a new white paper from Placer.ai. Shoppers are willing to ...

Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead ...