Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

The dolls, also released Thursday, can be purchased online for $29.99 from Mattel Shop, Amazon, Target and Mattel Creations. "This year’s Barbie Career of the Year set recognizes the ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

Toy company Mattel revealed its first Barbie doll representing a person with Down’s syndrome on Tuesday. Mattel collaborated with the US-based National Down Syndrome Society (NDSS) to create the ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

Mattel announced on Tuesday that Barbie will be releasing a line dedicated to four famous friendship duos who strive to ...