Marketing Dive

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

While the Writers Guild of America strike that began on May 2 is a headline-generating development likely to disrupt programmers' dealmaking with advertisers, the changing measurement landscape is ...
MediaPost

U.S. JIC Expanding From 'Currency' To Audience Measurement

In a surprise development, the U.S. JIC (joint industry committee) spearheaded by big TV advertising suppliers, this morning announced it is expanding from just certifying advertising currencies to ...
Marketing Dive

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
adexchanger

The JIC Certifies Comscore And VideoAmp As National TV Currencies

The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies that could be alternatives to Nielsen. Now, the JIC is ...