Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. What is that one thing that has the focus of every marketer? ROI – the magic word for ...

Allina Health has determined that use of AI scribes reduces clinician burnout and helps clinicians maintain their full-time equivalent performance, which is generating an ROI that pays for the cost of ...

While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have ...

Thanks to the Brad Pitt film, most people today are familiar with the story of Moneyball. Based on the 2003 book by Michael Lewis, it's the story of how the Oakland A's used statistics in order to ...

Want to measure the ROI of your podcast? It start by understanding how to generate revenue and ends with a few simple tactics. Get them here... Unless your podcast is a passion project, making revenue ...

A well-planned training program, he says, should be designed to close the skills gap — and an ROI study is the only way to measure that. To be certain that the training — and not random, external ...