Every savvy business owner knows the importance of marketing messages. The right message is what turns potential customers into buyers and without it, you're highly unlikely to find business success.

Two years ago, my daughter, Anna, sent me her first text message. She borrowed her older brother's mobile phone and composed this question, "Where R U." When the message arrived, I was happy to know ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.