Michael Jordan has secured numerous lucrative brand deals that significantly contributed to his estimated net worth of $3 ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan’s Jordan Brand is expanding its commitment to the Black community with its latest partnership with StoryCorps. Combining Jordan’s financial resources and StoryCorps’ intention ...

The original “Bred” Air Jordan 1 High will be released in Jordan Brand’s vintage-informed ’85 form next year. Most commonly ...

Michael Jordan’s brand has a significant impact on the NFL, with players like C.J. Stroud and Dre Bly aligning with it. The brand, valued at $7 billion, has also seen Sean Payton become the ...

With the Holiday season fast approaching, we've rounded up some of the most anticipated Jordan Brand releases hitting in the ...

Cincoro, a tequila brand co-founded by decorated basketball star Michael Jordan and four other NBA elites, revealed its latest expression in September while celebrating the five-year anniversary ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Early next year, Jordan Brand will reference one of Michael Jordan’s unique good luck charms with the release of a new-look Air Jordan 3. Nicknamed the “Lucky Shorts” Air Jordan 3 ...

Stars were once cautioned to avoid politics to protect their brand. Those days are over, writes media critic Brian Lowry in a ...