The Defense Department on June 15 released its new mobile strategy, an official precept for the military’s next steps in Pentagon-sanctioned use of handheld devices. The strategy is designed to be the ...

From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs.

And yet mobile strategy is still often misconstrued as app strategy. This is a massively dangerous trap. We know from several high-profile examples (including notably Facebook) that 60-70 per cent of ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

BLOOMINGTON, Minn.--(BUSINESS WIRE)--Avionté, a leader in enterprise staffing, recruiting, and candidate experience software, introduces its accelerated mobile strategy roadmap for 2022. The roadmap ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

In the last five years, the percentage of hospitals that have a mobile strategy has nearly doubled, from 34 percent in 2012 to 65 percent this year. That’s one of the more striking findings from a ...

When we think of eSports, the games that come to mind tend to be relatively homogenous. First-person shooters and MOBAS; League of Legends, Call of Duty or maybe Counter Strike if you’re of a certain ...