Darden is failing to adapt to increasing the average guest check to overcome decreased traffic. Darden is a company that owns and operates over 2,000 restaurants in the US and Canada, with a mix of ...

The Wonga brand could become part of a P&G-style multi-brand strategy its owners are considering as a way to bounce back from sharp losses in 2014 rather than axe the controversial pay day lender’s ...

In recent years, financial institutions have increasingly adopted multi-brand strategies to diversify their offerings, capture new market segments and enhance customer loyalty. Based on my experience ...

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed ...