It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

A study published by Quintly shows that videos uploaded natively to Facebook receive 530% more comments than videos shared from other sources. The original study was published back in March, but has ...

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored” from the bike ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Bluesky, the social networking startup now nearing 10 million users thanks to X’s ban in Brazil, will now allow users to share videos of up to 60 seconds in length on its platform, the company ...

Hosted by Native people, these YouTube channels offer important insights about Native culture and issues. Credit: Image: Mashable composite; Youtube / Navajo Traditional Teachings, Osiyo TV, Sinte ...