When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions turn ...

Outliers deviate from the norm—significantly enough to give marketers pause. But outliers can tell us more about our data, how we gather it, and what is in it, if we examine the entire data set ...

The historic government shutdown is over. We finally got a (late) jobs report. But it's going to take a long time for economic data to get back to normal. Investors and policymakers took a half-step ...