Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

Comparative effectiveness research increasingly is being recognized as a priority area in cancer research. Although researchers have been conducting comparative effectiveness research for decades, ...

Atmospheric aerosols influence climate forcing, air quality, visibility, and human health, but their properties vary widely across space and time. Satellite instruments equipped with multi-angle and ...

Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...

In Figures (a) and (b), the colors depict the uncertainty levels before and after applying optimal observations. In Figure (b), the labeled points and numbers indicate the positions of mooring sites ...

In the article that accompanies this editorial, Lu et al 5 conducted a systematic review on the use of instrumental variable (IV) methods in oncology comparative effectiveness research. The main ...

Classroom observation of teachers is an important tool for education policy and research. By observing teachers in the classroom, it is possible to measure the impact of training programs and other ...