Outbound sales are easily defined in contrast with their counterpart, inbound sales. Inbound sales are described as having the client call you. This call is inbound. For instance, a client reads an ...

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...

Jason Bahnak is the Cofounder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. Everywhere I look, I see the same warning: AI is about to ...

In outbound prospecting, the sales reps contact leads, rather than wait for the leads to come to them (i.e., inbound prospecting). A common misunderstanding is to equate outbound sales with cold ...