Visual shape processing and perception constitute a central pillar in understanding how the human brain interprets complex visual stimuli. Research in this field has revealed a multifaceted framework ...

To enjoy the scent of morning coffee and freshly baked cookies or to perceive the warning smell of something burning, the brain needs two types of cells, neurons and astrocytes, to work closely with ...

To clarify the mechanism of serial dependence in number perception, a research team conducted two tests, independently asking subjects to estimate the number of coins, or to estimate the value of ...

People have a lot of misconceptions about what the brain's left and right hemispheres do, but one well-known aspect of this division may be even more true than people realize: The brain not only ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.