Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television platforms to a social platform with nearly 1.6 billion users ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Dentsu is on a roll. The company, which operates a network of global brands and agencies, has been working on significant projects with industry tech companies to guarantee and improve ad campaign ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

This article first appeared on GeeMee's website. In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...