If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art of persuasion, with varying degrees of success. We like to think that we make our own ...

How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you to connect with your team and also get more done on your own. It saves you time and ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...