Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...

Food may be essential to creating an iconic fast-food brand, but you can't discount how important the logo is. The golden arches are recognized the world over, after all — and everyone knows Colonel ...