While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners. Ancient History Encyclopedia, for instance ...
Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling ...
Aiming to expand its focus on header bidding, AppNexus on Thursday announced the relaunch of its full header bidding stack of solutions, adding new services and analytics offerings to its existing ...
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