Pluto TV decided to use bizarre humor to get the attention of Super Bowl 2024 viewers, and that included putting a cat in a giant potato costume.

Pluto TV is making its Super Bowl debut by sending up TV watchers, better known as couch potatoes. The 60-second spot by Haymaker, the Los Angeles-based agency, is here . The spot takes viewers to ...

Each potato represents the fandoms that Pluto TV plays host to regularly, Pluto TV reported. In documentary style, rows of couch potatoes, watching Pluto TV, espouse emotions in confessional-style ...

Pluto TV’s first Super Bowl ad takes viewers back to the root of television, when free ad-supported viewing was the norm. Now, fertilized by an abundance of content, a farm of couch potatoes ...

When the streaming service Pluto TV launched in 2014, one of its most-watched programs was a YouTube channel from Japan that showed cat videos 24 hours a day.