Pluto TV decided to use bizarre humor to get the attention of Super Bowl 2024 viewers, and that included putting a cat in a giant potato costume.

Pluto TV is making its Super Bowl debut by sending up TV watchers, better known as couch potatoes. The 60-second spot by Haymaker, the Los Angeles-based agency, is here . The spot takes viewers to ...

This new campaign follows the success of Pluto TV’s ‘Couch Potato’ creative, which first aired during Super Bowl LVIII and increased Pluto TV’s unaided brand awareness by 15% year over year.

Each potato represents the fandoms that Pluto TV plays host to regularly, Pluto TV reported. In documentary style, rows of couch potatoes, watching Pluto TV, espouse emotions in confessional-style ...

Pluto TV: Proud Couch Potato by Haymaker Pluto TV has enlisted actor Gary Sinise for its latest campaign, ‘ Proud Couch Potato ,’ created in collaboration with the agency Haymaker.

On Pluto TV’s farm, they grow couch potatoes. And these couch potatoes — people in big potato costumes, rooted to their couches and the soil below — each have their own TV.

Pluto TV’s first Super Bowl ad takes viewers back to the root of television, when free ad-supported viewing was the norm. Now, fertilized by an abundance of content, a farm of couch potatoes ...

As the broader domestic usage of free ad-supported streaming explodes, the “couch potatoes” of Paramount’s Pluto TV seem to be getting left in the dust. According to Nielsen's latest monthly ...

But you can see the irreverent ad right now on YouTube. It takes place in "Pluto TV Country," where couch potatoes are cultivated on the streaming service's thousands of TV shows and movies.