SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...

Gamification (or “Game mex”) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In a business environment, company owners, managers, ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Do gamification strategies really motivate employees and customers? Are they valid ways to recognize, reward and encourage a deeper learning of concepts for better business outcomes — and push people ...

“Gamification” is the phenomenon of turning something into a game. As the general population becomes ever-more comfortable with personal computer technology, games will pop up in unexpected places.

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in the class — the use of game elements and game design techniques in non-game contexts." ...

David Glance does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...