Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

I attended the Lean Startup Circle at 1871 last week. As always with Chicago events, it was great and I benefited tremendously from hearing other entrepreneurs discuss their processes for product ...

Opinions expressed by Entrepreneur contributors are their own. Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the ...

Nielsen is launching its latest new product concept testing iteration today. Called Quick Screen, the tool promises to provide fast-moving consumer goods manufacturers (FMCG) with a reliable, ...

CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category ...

New AI solution transforms early ideas into consumer-ready product concepts in minutes–powered by proprietary data and generative AI Developed in partnership with leading consumer brands including ...

Before you start building, understand the most common problems entrepreneurs face during this process. The process of prototyping and product testing requires startups to efficiently use their limited ...

UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...