Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...

Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company” ) a global leader in creator-powered commerce, today announced the launch of a proprietary demand-side platform (“DSP”) fully ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...