The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...

Header bidding has become the new obsession of the fast-changing advertising industry. This advanced technology has presented a slew of new opportunities for both advertisers and publishers, but there ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

Sovrn owns and operates a propriety ad technology stack and give content creators the tools to monetise audiences. Ahead of a panel on revenue and diversification at Media Slap on Thursday 24 November ...

Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, the unit at Hearst that handles programmatic ad sales, spoke recently with Real-Time Daily about the confusion in ...

Header bidding, the solution allowing different advertising buyers to simultaneously bid for the same impression on a publisher’s site at the exact same instant, has become a beacon of hope for an ...

Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing ...