In this Brand Innovator Spotlight, Marc Speichert, CMO of L’Oreal USA, explains how the beauty company is leading consumers down the purchase funnel digitally and provides vivid examples. Brandon ...

Click here for the charts and data associated with this report in Excel » This report is best read alongside our May 2013 social commerce report » Executive Summary: Social Commerce Is Going After The ...

Despite the rocky economy weighing down on consumer spending and confidence, Americans credit media advertising with influencing their purchase considerations, according to a major study released 11/9 ...

Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study. The purchase is often the starting point for the brand relationship, not ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For decades, marketing 101 ...

A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these ...

India’s Gen Z has done something that the marketing industry should urgently take note of – they have fundamentally broken the purchase funnel. Born between 1996 and 2010, this cohort is India’s ...

You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I ...

On the surface, it seems like Toyota (TM) is weathering the storm of bad publicity from the giant Toyota recalls earlier this year pretty well. After all, Toyota's U.S. sales are nearly even with last ...

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those ...