Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Much like oil, labor and capital, data has become a major resource that ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant menu, checking product details, getting a discount, or making a quick payment.

Once used primarily to store basic data like website links or contact information, QR codes have evolved into strategic tools driving digital transformation across industries. Through my consulting ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...