The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

The logo mark, which is the face of companies and shops, must be different from many rival shops while expressing the characteristics of the shop. When it becomes a restaurant, it is required to have ...

Most of us try to avoid literally wearing our food. However, wearing a T-shirt advertising cool, quality local restaurants is another story. Check out some of Milwaukee's most famous T-shirts ...

Cracker Barrel faced significant backlash after removing the iconic barrel from its logo as part of a brand refresh. Experts suggest that successful brand refreshes require maintaining core values ...