By licensing important cultural works of art, the MFA bridges the gap between historical art and modern gaming. A whole new generation of people will get access to iconic masterpieces in the immersive ...

Gamefam and Paramount Games Studio have partnered to bring the yellow sponge who lives in a pineapple under the sea to Roblox for the first time. As part of the 25th anniversary of Nickelodeon’s ...

The Ad Council has unveiled what is being called the first nonprofit experience dedicated to teen mental health, on game platform Roblox. The effort, called Love, Your Mind World, was developed with ...

The creator of Blue Lock: Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his name ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...