Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, ...

Douyin, Consumer Behavior, Domestication Theory, Social Media, Online Shopping Share and Cite: Dou, W. (2026) Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices ...

Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making buying decisions. It goes beyond traditional surveys and focus groups, ...