We might be seeing more watches in Rolex boutiques by 2030. Swissinfo.ch reported on Wednesday that Rolex plans to build a new production site in Switzerland at a cost of about $1 billion (CHF 1 ...
The building is expected to be completed in 2029 Approval for the site is still ongoing in Bulle, Fribourg's parliament Rolex currently operates four facilities in Switzerland Rolex is set to build a ...
Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...
A report convincingly claims one of The Crown’s jewels has lost its luster. Rolex made headlines in 2023 when the brand acquired Bucherer, which at the time was the world’s largest retailer of Rolex ...
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Ask any watch fan, and they'll probably be able to tell you when they fell in love for the first time. For me, it was on July 22, 2013. There it was, a post on Facebook featuring a Rolex Red ...