The search engine has been a key Internet tool since the early days. Before the Web was a thing, I fondly remember Archie (from “archive” without the “v”), which indexed filenames on FTP servers, ...

Google has dominated the search space for so long that a U.S. District Court judge recently found that it has acted illegally to maintain a monopoly in online search. You have probably used Google ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...

As the world today mostly recognizes Google as a verb for search engines, it is difficult to remember a time before Google was created. However, the World Wide Web is full of search engines that time ...

The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...