There are life-size cardboard Barbie boxes in theaters and a selfie generator. There have been collaborations with multiple brands; Airbnb is offering a real-life Barbie Dream House in Malibu.

Ryan Gosling ... After Barbie returns to Barbieland and discovers that the Kens have taken over, Ken smugly tells Barbie that he's claimed ownership of her Dreamhouse, which is now a "mojo dojo ...

Thrilled to find himself respected for the first time in his life ... strike.) 'Barbie' isn't afraid to take shots at its parent company, Mattel, making it worth a watch Ryan Gosling's Kenergy ...

(Lee Belote/freelance) Visitors can walk through a huge, human-scaled Barbie dream house that’s a re-creation ... about Barbie designers like Jack Ryan, Charlotte Johnson and Kitty Black Perkins.