Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best ...

In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company ...

Topic clusters are a the best way to get the most SEO value from your website’s content. The “hub and spoke” concept (popularized by Hubspot) It’s a fundamental technique to improve your reader ...

SEO specialists use Google Trends to track new keywords they can quickly adopt to boost website traffic. However, it doesn’t ...

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put ...

If you've been in the SEO world for any amount of time, you've probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords.

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of ...

Over the last three years we have seen a shift in search engine optimization, especially with the release of Google Penguin in early 2012. Now and moving forward into the future of SEO, topics are the ...

Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links. However, ...

Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of the day repeating, ...