Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

The latest SRAM RED AXS, which debuted in May 2024, took everything good about the prior Force & Rival updates, made it better, then took it further. Not only did the hood shapes improve like its ...

SRAM Force AXS is an excellent groupset, and SRAM has done a very good job of uprating it with some of the best tech from Red that makes the performance difference between the two smaller than ever.

This season, we have seen the new SRAM Red eTap AXS and Force AXS groupsets become a mainstay in the cyclocross peloton. We have seen the bikes of Jolanda Neff, Curtis White, Maghalie Rochette, Thibau ...

We first learnt of SRAM's wireless intentions for its third-tier road groupset after our senior tech writer, Josh Croxton, uncovered two approved applications pertaining to the Rival moniker on the US ...

Today SRAM is launching an updated version of SRAM Rival AXS XPLR and SRAM Rival AXS as well as SRAM Force AXS XPLR and SRAM Force AXS. To make that simpler, SRAM is launching a new version of the ...

Today, SRAM’s AXS eTap Force electronic groupset has gotten wider both in gearing range and stance. The new changes are likely to please gravel cyclists and cyclocross racers who were looking for ...

SRAM has introduced AXS Web, designed for ride analysis. The AXS Web dashboard is for anyone with data-enabled devices, including power metres, tyre pressure sensors and electronic shifting, and will ...