Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ...

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Salesforce wanted to get viewers involved in their 2026 Super Bowl commercial, but not everything may be going according to plan. The software company aired an ad during Super Bowl LX Sunday featuring ...

Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience ...

Salesforce has expanded partnerships with OpenAI and Anthropic to integrate their respective AI models into its "Agentforce 360" platform. The goal is to provide enterprise artificial intelligence (AI ...