Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.
The days of “above the fold” are over. Long scrolling, single-page sites, and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend or coincidence. Web design in ...
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