Inertia and fear determine more marketing campaigns than most marketers are ready to admit. While companies talk the talk about customer-centricity and relevant communications, what comes out of their ...
Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...
Schemes are increasingly turning to segmentation as they explore strategies for communication and investment across different sections of their membership, but legal experts warned of the importance ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback