Consumers interact every day with brands of all shapes and sizes. Whether it’s while people are commuting to work, watching their favorite shows or buying snacks at a convenience store, brands embrace ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. As many companies tighten their belts and conserve financial ...

Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle ...

Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Vaughan, chief marketing officer at ...