Mexican beer import Sol announced last week it is launching a new brand positioning with its "Taste the Sun" campaign. Sol reports it is looking to link back to its core identity with a campaign that ...
Add Yahoo as a preferred source to see more of our stories on Google. Corona Extra and Sol beers compared with beach background - Static Media / Shutterstock / Getty On 2024's National Beer Day (April ...
Heineken-owned beer brand Sol has launched a new search platform, Sol Search, as the Mexican beer looks to bring “credibility” to the brand and better tap into its core audience’s need. The localised ...
Sol’s “Local Heroes” campaign, a continuation of the branded “Sol Search” engine Heineken launched in November, has kicked off in London with the aim of celebrating the brand’s “Espiritu Libre”, or ...
Sol Beer is championing the sun in its new marketing campaign as part of a shift in positioning that the Mexican beer brand hopes will establish its position as a major player in the ‘sunshine beer’ ...
Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement ...
Scroll down to find out why brewers are slashing the strength of their beers A MAJOR booze firm is set to slash the strength of one of its beers and drinkers will be left fuming. Heineken is dropping ...
On 2024's National Beer Day (April 7), American beer fans were drinking more cervezas than American brews. In 2023, Modelo Especial dethroned Bud Light as the best-selling beer in America, and as of ...
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