DirecTV launched a new FAST service called MyFree DirecTV. FAST networks are growing in popualrity as SVOD subscriber grwoth slows and cord cutting is not slowing down.

According to Forbes, the MyFree DirecTV service is entering a crowded ad-supported streaming TV market, with more than 650 services on offer in the U.S., since at least 2022. Forbes noted that nearly 5% of streaming is done via free platforms like Tubi, the Roku Channel and Paramount's Pluto service.