In Brown v. Old Navy, LLC, 567 P.3d 38 (Wash. 2025), the Washington Supreme Court recently interpreted the state’s Commercial Electronic Mail Act to prohibit any false or misleading information in the ...

Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...