As everyone knows, some sounds are pleasing, and others are not. Chalk drawn across a blackboard can send chills down the spine automatically; canned "muzak" evokes a mood that makes many shoppers ...

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Did you know that investors prefer IPO stocks with pronounceable company names as opposed to unpronounceable names? They even prefer the pronounceable stocks even over a long term basis of six months ...

True subliminal advertising, where sales words are briefly flashed into films and movies, is unethical and the government does not allow this. However, in both sales and advertisements, small ...

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks. When people concentrate, they focus on ...

Adam&eveDDB has ‘hacked’ the UK’s advertising with Marmite’s hypnotic new messaging, which has been popping up on posters and in the middle of other brands’ TV ads The campaign plays around the usual ...