Being in the customer loyalty space, I'm seeing more and more loyalty professionals considering the idea of creating a freemium loyalty program. This model, as the name suggests, includes both a free ...

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Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not only keeps returning but also spreads the word ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Having advised on the launch of dozens of restaurant loyalty programs, I’ve witnessed the transformative power of a well-executed loyalty strategy. However, based on my experience on the brand side, ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

CHICAGO, June 17, 2025 /PRNewswire/ -- For many businesses, it's a natural response to pull back on spending in the face of an adverse economic climate. Right now, we're living through a challenging ...