Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Researchers were invited to submit survey questions that were fielded to a nationally representative sample of 2,000 ...

Surveys have been used to gain insights on populations, products and public opinion since time immemorial. And while methodologies might have changed through the millennia, one thing has remained ...

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine ...

Sanae Takaichi’s hardworking persona and social-media savvy are resonating with younger people ahead of the country’s election. Consumer sentiment ticked up to 57.3 in February, according to a ...

The University of California Graduate Student Experience Survey (UCGSES) is a biennial survey administered at UC’s ten campuses. The survey provides valuable information about graduate and ...