Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.
Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, automate ...
Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...
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